Cultural mediation here encompasses three angles: informing and getting populations involved in a cultural project, acceptance and appropriation of works of art, and involvement of residents on a voluntary basis. It needs to be adapted to the wide range of visitors coming to the event, including tourists, local population, retailers, young people, or people in marginal situations or with disabilities.
The mediation strategy follows four guiding principles:
• getting people moving and sparking their imagination, so that they can appreciate the city and its artistic program in all its breadth,
• making sure that the one-off mediation initiative linked to one event integrates well with the sustainable and structural actions rolled out in the territory, to provide a cross-cutting, innovative approach to cultural mediation,
• drawing on the energies, initiatives and expertise of inhabitants, as well as all local players, to apply an associative or co-constructive approach,
• ensuring actions are consistent and cut across sectors: the objectives of cultural mediation have to be in keeping with the principles of sustainable development, social inclusion and accessibility that are applied in the territory.
In fact, A Summer in Le Havre’s cultural mediation takes many forms, such as speeches and discussions on works of art, theme-based guided visits, co-development of the tours, or the A Summer in Le Havre mobile app to help visitors discover the works spread around the city. Cultural mediation awakens and stimulates people’s awareness, informing them without intimidating them.
Intérieur de la Bibliothèque Oscar Niemeyer © Erik Levilly / Ville du Havre
A Summer in Le Havre would like to thank Total SA for its support with the event’s cultural mediation initiatives.